Wendy Welling

Wendy Welling was recently appointed the new executive director of the Humane Society of Sonoma County. Photo provided

The Humane Society of Sonoma County (HSSC) has hired a new executive director, Wendy Welling, who succeeds Cindy Roach, who retires this month after more than 10 years with the Humane Society.

Welling has a background that includes business, public relations and animal welfare.

“I am thrilled at Wendy’s appointment to executive director. I’ve worked side-by-side with Wendy for the past seven years and know her to be dedicated and compassionate leader,” said Roach.

“The level of energy and creativity she will bring to the position will be a wonderful benefit for the Humane Society. It feels good to be leaving the organization in such capable hands,” Roach said

Welling has been serving as director of community and customer relations since 2016. In a role that emphasizes problem solving and community building, she has overseen HSSC’s public programs: adoptions, public training and marketing. Prior to her role as director of community and customer relations, Welling acted as director of marketing.

“Wendy has been integral to the operations of HSSC for many years,” said HSSC board president Shannon Tracey. “She brings with her a wealth of experience and a resolute commitment to our mission. She demonstrated to the executive director search committee that she possesses the ability to be a strategic thinker, strong leader and community ambassador. I am very excited that Wendy will be our next executive director, we are fortunate to have her.”

A Santa Rosa local, Wendy shares her home with her four dogs (including two HSSC alumni), a cat, two house rabbits, her husband Andrew and their two daughters, Sloane and Peyton.

— submitted by Signe Ross-Villemaire 

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